
I lived in the Middle East for more than 15 years. If you ask anyone who lives there to describe road safety and traffic conditions, you will likely receive a wide-eyed and open-mouth facial expression suggesting a “WHOA” response. Roads in the Middle East are built to perfection – smooth, wide, and quite often, empty. This is because you regularly encounter drivers who exceed the speed limit by huge margins in their ultra-fast cars. While you might be thinking this is the perfect venue to test drive rally and race cars, it is actually home to some of the world's most dangerous roads and the highest traffic-related death rates (Arab News, 2009).
Some of you probably use bluetooth headsets, or know others who do while driving. Many of you might think that bluetooth headsets are safe and prevent accidents by ensuring both hands are on the steering wheel. Well, bluetooth headsets and similar tools have been studied extensively and the results are quite eye-opening. Based on a study conducted by Strayer, Drews & Johnston, bluetooth headsets do not actually decrease the chances of car accidents (Strayer, Drews & Johnston, 2003). In their study, they had participants drive and talk on a phone, either with or without headsets. Later, participants were asked to recall information they saw when driving past billboards. Those in the “without headset” and “with headset” condition were able to recall significantly fewer billboards than the control condition (no phone conversation) (Strayer et al., 2003). Furthermore, those in the “with headset” and “without headset” condition had a longer reaction time when required to brake. The results indicated that, although your hand is free when using a bluetooth headset, your attention and reaction time are diminished (Strayer et al., 2003). Humans have a fixed number of cognitive resources. Essentially, whether using a headset or not, you allocate resources to process the conversation and other resources to drive. As a result, your competence in both skills is compromised when trying to multitask (Strayer et al., 2003).
Despite these results, scientists continue to find ways to make our roads safer. A new method to reduce accidents caused by in-car distractions has been developed by AT&T and researchers at Carnegie Mellon University. This piece of technology basically consists of a steering wheel that uses vibrations to communicate information rather than voice cues or directions on a map (Liszewski, 2012). For example, if the driver is supposed to turn left, a counter-clockwise pattern of vibrations will be felt in the wheel. To turn right, a clockwise pattern of vibrations would be felt. The use of vibrations is means to reduce the possible number of distractions that drivers experience (Liszewski, 2012).
This design incorporates the findings of numerous studies and applies it. Essentially, it ensures that the eyes of a driver are always focused on the road, and reduces the burden of having to listen to directions. The system is also capable of sensing when the distance between the car in the front is too little or if a car appear's in the car's blind spot (Liszewski, 2012). The steering wheel is definitely an innovative approach to make roads safer, prevent accidents, and save lives.
I think the steering wheel actually has promise. What are your thoughts about this technology? Do you think this kind of steering wheel will actually have a positive impact on road safety? Or do you think no amount of technology can make our roads safer because the real issue is incompetent drivers?
On a closing note, something my driving instructor used to tell me: “Speed thrills, but kills. Arrive alive.”
REFERENCES
--------------------------------------------------------------------------------------------------------------
Liszewski, A. (2012). Vibrating Steering Wheels Could Provide Distraction-Free Directions. Gizmodo: GPS. Retrieved from: http://gizmodo.com/5896098/vibrating-steering-wheels-could-provide-distraction+free-directions
Strayer, David L.; Drews, Frank A.; Johnston, William A. Cell phone-induced failures of visual attention during simulated driving. Journal of Experimental Psychology: Applied, Vol 9(1), Mar 2003, 23-32. doi: 10.1037/1076-898X.9.1.23


